The wordmark.
The landing.
Drawn to scale. Built to spec.
Referent reads, drafts, and reasons alongside you with the precision your practice runs on. Every claim measured. Every citation noted. Every motion to spec.
The palette.
Paper, pencil, graphite.
Drafting is the colour of an architect’s sheet at 9am — slightly cool paper, a single muted pencil-blue, graphite type, and a redline kept in reserve for revision marks. The blue is deliberately desaturated; navy is a corporate trap. Pencil is a working tool.
The product.
The workspace, drawn to scale.
Inside the product, the grid stays alive. The sidebar is a margin scale. The chat empty-state sits on the same sheet that built the marketing page. Pencil-blue carries on active rows; graphite carries everything else.
What should I draft first?
Pull a draft, run a citation check, mark up the country-conditions packet. I’ll measure twice and footnote everything.