The wordmark.
The landing.
The senior partner you can’t afford, on call.
Referent is built for the lawyers Harvey doesn’t bother selling to: solo practitioners and three-person family-law shops, the immigration attorney above the coffee shop, the boutique IP partner who left the V100 to take her best three clients with her. We don’t do enterprise rollouts. We don’t require an IT department. Sign up on a Tuesday and ship work that afternoon.
Referent reads, drafts, and reasons alongside you. It learns your voice from the briefs you’ve already written — not from a generic legal corpus that talks like every other AmLaw 100 deck. Every claim is sourced. Every footnote checks out. Bluebook clean.
The pitch is simple. The big firms are busy charging six figures a year for AI “platforms.” We charge by the matter, no minimums, and the product is useful inside of an hour. If your shop has fewer than ten lawyers, we built this for you.
The palette.
Newsprint & red.
Broadsheet is the colour of a Sunday edition you don’t want to put down. Heavy ink on warm newsprint cream, broken only by a single arterial red — the color of a banner, a kicker, a stop-press. The palette commits to authority. The red commits to consequence.
The product.
The desk.
Inside, the masthead recedes — the broadsheet voice carries into the sidebar (Playfair as the row type), but the chat empty-state stays restrained. Red appears only on the active row and the matter title. The product is the calm copy desk under the loud front page.
What runs in tomorrow’s edition?
Pull a draft, run a citation check, file the country-conditions packet. Every claim sourced. No corrections needed.