The wordmark.
The landing.
Built like the coast you can see from your office window.
Referent reads, drafts, and reasons alongside you — quietly, with the patience of a practice that survived a decade and isn’t in a hurry to grow. Plainspoken. Footnoted. Built for the small firm you actually run.
The palette.
Fog & slate water.
Pacific is the colour of a coastal morning at 9am — fog-linen background, driftwood neutrals, a slate teal that holds the whole composition. Coral is reserved for sunset moments — the rare flag, the active CTA on a quiet page. Cool-leaning warm. Mature. Lived-in.
The product.
The same shell, quieter still.
Inside the product, the teal recedes — appearing only on active rows, the avatar, and the favicon. The serif italics carry voice from the marketing site straight into the empty-state. Body type is set looser than the others; Pacific is for someone who decided not to be in a hurry.
Take your time. What should I read first?
A draft, a citation check, the country-conditions packet. I’ll mark the parts to push back on, footnote the rest, and stay out of the way of how you actually write.